Publisher research

Publisher research

Bauer

Bauer is Europe’s largest privately owned publisher group (300 different magazines in 15 countries) with magazines such as Kerrang! And Heat. Bauer is built upon influential media brands. Bauer Media is also a sister company of H Bauer Publishing, who are the publishers of the UK's biggest TV listings, such as Take a Break. Bauer’s history dates back to 1953 when the Angling Times was first published and Bauer still publishes them today. In 1990 Bauer launched its radio station (with the acquisition of London dance station) Kiss FM which is now called Kiss 100.

ICP media

ICP publish 60 iconic brands of magazines such as NME and woman and home. The magazines that they publish are read by two thirds of women and 40% of men in the UK. The portfolio of websites reaches over 25 million global users every month. ICP media split their audience into three categories which are IPC Connect (This is ICP’s mass market women’s division), IPC Inspire (This is ICP’s men’s division which includes magazines such as NME) and IPC Southbank (This is ICP’s upmarket women’s division including Marie Claire).

Conde Nast

Conde nast are responsible for publishing high end magazines including Vogue and Tatler. The magazines that are published are mostly aimed at women and are aimed at the middle class (this can be reflected in the price of the magazine). Although Conde Nast do not publish as many magazines as ICP and Bauer they are very precise in what they publish and specific about who they want their target audience to be across the board.