full magazine analysis

Kerrang analysis

Kerrang was first published in 1981 and has been a weekly magazine for over thirty years. The magazine is aimed at people who enjoy rock music. Kerrang estimates they have a readership of 345,000 and a circulation of over 38,000 a week. The average age of a Kerrang reader is 25.

The readers of Kerrang are big music lovers buying an average of 6 albums a month and are 8 times more likely to spend over £200 a year on albums. Readers of Kerrang tend to be very into music and spending hours a day either listening to music or doing an activity that has a musical influence.

Advertisements in the Kerrang magazine include black XS, orange and national express. The advertisements in the magazine are used due to the consumer research that the magazine company has acquired. The price of the magazine also reflects the financial status that the consumer may have. Therefore products being advertised within Kerrang have to be appropriate to the consumer and the likely amount of money they have. 

There is also online version of the magazine; a radio station and Kerrang promote gigs such as download and the Kerrang! tour. This information also comes from the consumer research that has been done before the magazine was published.