Questionnaire Results

feature article draft

draft contents page

Draft cover page

colours

colour
i have chosen the colours on my mood board that i feel may represnt my target audience. the colours that i would like to use in the magaine are red, black and white as i feel that this wouold appeal to my target audience and the colours themselves would stand out against each other so text is clearer to see. i think that my target audience will go for the darker colours as these colours are normally used in the type of magazine that i will be making.

Font

Font
I have chosen many different styles of font for my mood board so i am able to make a comparison between the fonts.
The font that i have chosen to use in my magazine is the font in the bottom left of the image above. i have chosen this particular font as i feel it suits the genre of the magazine and i feel that this font would stand out enough within the magazine.

advertisement

Advertisement
for my advertisement mood board i have selected certain images that would appeal to my target audience. On my mood board i have images and logos of clothing brands that sell alternative clothes (Grindstore, hell bunny and Necessary evil) this would attract my target audience and be a good addition to my magazine as it sells the sort of clothes that my atrget audience would wear.
On my mood bard there are images of television and music shows (LA ink, Kerrang! and Scuzz). these shows are good to advertise in my magazine as these are some of the shows that my target audience would watch/ listen to.
I have Incorporated some of the products that the target audience would wear/own. I think that this would be good advertisement to have in the magazine as it is reltable to the target audience and it would also promote the brands that are popular within this type of audience.

target audience

Target audience

 I choose the images that consit of band names as it is bands that will be similar to the ones that are in the magazine i hope to make. the bands themselves appeal to my target audience so in order to attract the audience i want to my magainze i will need to use similar bands.
I used a picture of the audience and the ticket due to my target audience enjoying gigs and are very into the music that they listern to.
In my mood board i have incopirated some of the fashion choices that the target audience may chose to wear. This may not apply to everyone in this paticular 'scene'. The image of the students represents education. the reason i have place this image onto my mood board is due to the age of the target audience i hope will attract my target audience. I have included technology and social media into my mood board as the target age i will want my product to appeal to uses alot of social media.  

full magazine analysis

Kerrang analysis

Kerrang was first published in 1981 and has been a weekly magazine for over thirty years. The magazine is aimed at people who enjoy rock music. Kerrang estimates they have a readership of 345,000 and a circulation of over 38,000 a week. The average age of a Kerrang reader is 25.

The readers of Kerrang are big music lovers buying an average of 6 albums a month and are 8 times more likely to spend over £200 a year on albums. Readers of Kerrang tend to be very into music and spending hours a day either listening to music or doing an activity that has a musical influence.

Advertisements in the Kerrang magazine include black XS, orange and national express. The advertisements in the magazine are used due to the consumer research that the magazine company has acquired. The price of the magazine also reflects the financial status that the consumer may have. Therefore products being advertised within Kerrang have to be appropriate to the consumer and the likely amount of money they have. 

There is also online version of the magazine; a radio station and Kerrang promote gigs such as download and the Kerrang! tour. This information also comes from the consumer research that has been done before the magazine was published.

Publisher research

Publisher research

Bauer

Bauer is Europe’s largest privately owned publisher group (300 different magazines in 15 countries) with magazines such as Kerrang! And Heat. Bauer is built upon influential media brands. Bauer Media is also a sister company of H Bauer Publishing, who are the publishers of the UK's biggest TV listings, such as Take a Break. Bauer’s history dates back to 1953 when the Angling Times was first published and Bauer still publishes them today. In 1990 Bauer launched its radio station (with the acquisition of London dance station) Kiss FM which is now called Kiss 100.

ICP media

ICP publish 60 iconic brands of magazines such as NME and woman and home. The magazines that they publish are read by two thirds of women and 40% of men in the UK. The portfolio of websites reaches over 25 million global users every month. ICP media split their audience into three categories which are IPC Connect (This is ICP’s mass market women’s division), IPC Inspire (This is ICP’s men’s division which includes magazines such as NME) and IPC Southbank (This is ICP’s upmarket women’s division including Marie Claire).

Conde Nast

Conde nast are responsible for publishing high end magazines including Vogue and Tatler. The magazines that are published are mostly aimed at women and are aimed at the middle class (this can be reflected in the price of the magazine). Although Conde Nast do not publish as many magazines as ICP and Bauer they are very precise in what they publish and specific about who they want their target audience to be across the board.    

questionnaire

Media Questionnaire  

1.     Are you male or female? …………………………………………………..

2.     Please circle your age

10-15

16-20 

21-30

30+

3.     Have you ever read a music magazine before? (please circle)

Yes                            No

If no please explain why

………………………………………………………………………………………………………………………………………………………………………………………………………………………………

If yes please specify which magazine/s?

………………………………………………………………………………………………………………………………………………………………………………………………………………………………

4.     How often would you like a music magazine to be published? (Please circle)

Once a week

Once every two weeks

Once a month

 

5.     What three colours would you like the magazine to be, (for fonts and backgrounds?) (please circle 3)

Red

Black

Green

White

Purple

Blue

Pink

Brown

6.     What would you be prepared to pay for a music magazine? (please circle one )

£1.99

£2.50

£3.00

7.     Would freebies/discounts/special offers encourage you to buy the magazine?

Yes                              No

 

8.     Would pull outs such as posters encourage you to buy the magazine?

Yes                                                No

9.     What images would you like to see on the front cover? (Please suggest three)

·        ………………………………..

·        ………………………………..

·        ………………………………..

10.                        Would an online version encourage you to read the magazine?

Yes                                  No

Please explain your answer

………………………………………………………………………………………………………………………………………………………………………………………………………………………………